Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

From planning to defense, NexusPrice powers cross-border pricing strategies

From planning to defense, NexusPrice powers cross-border pricing strategies

Who are we?

Who are we?

Who are we?

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

What Sets us Apart

What Sets us Apart

What Sets us Apart

Delivered to 15+ Listed Companies

Served 40+ Multinational Corporations (MNCs)

Completed 300+ Transfer Pricing Projects and 100+ Advisory

5+ Global TP Databases Accessed

Successfully defended & saved over $2B in Disputed Tax Litigations

Regulatory Expertise covering 20+ Jurisdictions worldwide

Transfer Pricing Solutions delivered across 20+ countries

Sector Expertise across 15+ Industries

Leveraging a global network across 50+ countries

Our Global Footprint, Quantified.

Our Global Footprint, Quantified.

Our Global Footprint, Quantified.

0+

Years in business

Years in business

0+

Projects Delivered

Projects Delivered

0+

Jurisdictional Expertise

Jurisdictional Expertise

$0B+

Intercompany Transactions Reviewed

Intercompany Transactions Reviewed

0+

Fortune 500 Companies Advised

Fortune 500 Companies Advised

What We Do Best?

What We Do Best?

What We Do Best?

Whether youre expanding into a new market, preparing for an audit, or redesigning your global pricing strategy, we're here to support you at every step.

Whether youre expanding into a new market, preparing for an audit, or redesigning your global pricing strategy, we're here to support you at every step.

Countries.

Countries.

Countries.

Global Coverage. Local Expertise.

We deliver end-to-end Transfer Pricing solutions across regions — from Asia-Pacific and North America to Europe, the Middle East, and Africa.

Whether it’s designing TP models, benchmarking, or preparing global documentation, our team combines deep knowledge of local tax laws with a unified, globally consistent approach.

Global Coverage. Local Expertise.

We deliver end-to-end Transfer Pricing solutions across regions — from Asia-Pacific and North America to Europe, the Middle East, and Africa.

Whether it’s designing TP models, benchmarking, or preparing global documentation, our team combines deep knowledge of local tax laws with a unified, globally consistent approach.

Why choose us?

Why choose us?

Why choose us?

At NexusPrice, we’re upfront about pricing, deliverables, and timelines, building trust from day one. Our TP solutions align with Indian and global regulations, covering everything from planning and documentation to benchmarking, CbC reporting, and tax authority representation.

At NexusPrice, we’re upfront about pricing, deliverables, and timelines, building trust from day one. Our TP solutions align with Indian and global regulations, covering everything from planning and documentation to benchmarking, CbC reporting, and tax authority representation.

  • Transparent and flexible engagement

    Transparent and flexible engagement

  • Global standards with local execution

    Global standards with local execution

  • Full-spectrum TP services under one roof

    Full-spectrum TP services under one roof

  • GTPIQ powers smart, automated TP decisions

    GTPIQ powers smart, automated TP decisions

How We Work.

How We Work.

How We Work.

We understand your business, craft the right plan, execute it seamlessly, and stay with you every step, no fluff, just results.

We understand your business, craft the right plan, execute it seamlessly, and stay with you every step, no fluff, just results.

  • Client-Centric Onboarding

    Client-Centric Onboarding

    We begin with an in-depth understanding of your business model, intercompany transactions, and transfer pricing challenges.

    We begin with an in-depth understanding of your business model, intercompany transactions, and transfer pricing challenges.

  • Scope Definition & Transparent Pricing

    Scope Definition & Transparent Pricing

    We clearly define the scope, timelines, and deliverables—offering transparent, upfront pricing with no hidden costs.

    We clearly define the scope, timelines, and deliverables—offering transparent, upfront pricing with no hidden costs.

  • Jurisdiction-Specific Approach

    Jurisdiction-Specific Approach

    Our team strategizes and prepares documentation based on the relevant local regulations and global standards (OECD, BEPS).

    Our team strategizes and prepares documentation based on the relevant local regulations and global standards (OECD, BEPS).

  • Data-Driven Benchmarking & Analysis

    Data-Driven Benchmarking & Analysis

    We conduct robust economic analysis using global databases and industry-specific comparables to determine arm’s length pricing.

    We conduct robust economic analysis using global databases and industry-specific comparables to determine arm’s length pricing.

  • Review & Risk Assessment

    Review & Risk Assessment

    We conduct TP health checks, identify potential risks, and suggest mitigations before regulatory scrutiny arises.

    We conduct TP health checks, identify potential risks, and suggest mitigations before regulatory scrutiny arises.

  • Proactive Communication

    Proactive Communication

    Regular updates, clear milestones, and a dedicated team to ensure transparency and smooth execution throughout the project.

    Regular updates, clear milestones, and a dedicated team to ensure transparency and smooth execution throughout the project.

Our Valuable Insights

Our Valuable Insights

Our Valuable Insights

Latest Blog

Mar 26, 2026

Amount B Decoded: The Simplified Transfer Pricing Method That's Splitting Jurisdictions in 2025

Amount B was heralded as one of the most practical outputs of the OECD's Two-Pillar project: a simplified, low-cost method for pricing routine marketing and distribution activities that would reduce disputes, particularly for lower-capacity jurisdictions. A year into its optional availability, the reality is more complicated, a patchwork of adoption, opt-outs, and elective procedures that challenges the very simplification it promised.

How Amount B Works

Amount B applies the arm's length principle to "in-scope" transactions involving baseline marketing distributors, wholesalers, sales agents, and commissionaires engaged in routine distribution of goods. Instead of conducting a full benchmarking exercise, eligible distributors apply a fixed return on sales from a reference matrix, with margins the OECD suggests range between 1.5% and 5.5% depending on the distributor type and country-specific adjustments. The Consolidated Report on Amount B was published on February 24, 2025, incorporating the framework into the OECD Transfer Pricing Guidelines.

Amount B is designed specifically for routine distributors. It does not apply to distributors that also perform significant non-distribution functions, own valuable intangibles, or assume material financial risks. Companies must self-assess eligibility before applying the fixed-margin approach.

The Opt-Out Problem

Australia, New Zealand, Norway, and Turkey have all formally opted out of Amount B. This creates a significant bilateral complication: a Singapore-based parent applying the SSA to a transaction with its Australian distributor cannot rely on Amount B because Australia has not adopted it. The receiving jurisdiction may apply its own traditional benchmarking approach, potentially resulting in double taxation rather than the simplification Amount B intended. For MNEs with distribution networks spanning both adopting and non-adopting jurisdictions, a transaction-by-transaction eligibility analysis remains essential.

US Adoption: Elective via Notice 2025-04

The US adopted Amount B on an elective basis through IRS Notice 2025-04, allowing MNEs to rely on the simplified approach for baseline marketing and distribution activities for taxable years beginning on or after January 1, 2025. This partial adoption means that US-parented groups may use Amount B for their outbound distribution relationships where both jurisdictions have adopted the approach, but cannot rely on it universally.

OECD Country Profile Updates: A Rolling Picture

The OECD has been releasing updated country profiles in batches throughout 2025 and into 2026. The third batch, published January 16, 2026, brings the total count to over 78 jurisdictions. Each profile now contains dedicated sections on hard-to-value intangibles and the SSA, providing a jurisdiction-by-jurisdiction overview of adoption status that practitioners can use to map their Amount B eligibility across complex global distribution networks.

Read More

Latest Case Law

Apr 3, 2026

France vs Coupole Finance - CAA de Nantes Rules on Intra-Group Financial Transactions and the Arm's Length Standard

Coupole Finance is a French entity operating within a multinational group structure, engaged primarily in intra-group financing activities. As a centralised treasury vehicle, it provided financial advances and intercompany loans to affiliated entities within its group, functioning as an internal lender. The Company had a relatively lean operational footprint, with the bulk of its activity driven by the financial flows it channelled between group entities.

The dispute originated from a tax audit conducted by France's Revenue Agency (Direction Générale des Finances Publiques) covering the financial years under review, during which the authorities challenged the arm's length character of the pricing applied to Coupole Finance's intra-group financial transactions. The DGFiP scrutinised the interest rates charged or not charged on intercompany loans and advances granted to related entities, raising two distinct legal challenges -

  • Transfer Pricing Challenge under Article 57 CGI - The DGFiP asserted that the financial conditions agreed between Coupole Finance and its affiliates did not reflect conditions that independent parties would have negotiated, constituting an indirect transfer of profits abroad through the use of below-market interest rates on loans extended to related foreign entities.

  • Abnormal Act of Management (Acte Anormal de Gestion) - In respect of certain interest-free advances or under-remunerated flows directed to related parties, the DGFiP invoked the doctrine of the abnormal act of management, contending that the absence of commercially justified remuneration was not in the interest of Coupole Finance as a standalone entity and therefore constituted a gratuitous advantage conferred on affiliates.

Following an unfavourable outcome before the Administrative Tribunal at first instance, Coupole Finance appealed to the Administrative Court of Appeal of Nantes (CAA de Nantes), which issued its ruling in March 2026.

Assessee's Contentions

Revenue's Contentions

Court's Judgment

The interest rates applied to intercompany loans and advances were consistent with market conditions and supported by a transfer pricing analysis, benchmarking comparable financial transactions available in the market.

The benchmarking analysis presented by Coupole Finance was methodologically flawed, it relied on comparables that did not sufficiently reflect the specific credit profile of the borrowing affiliates and failed to account for the actual risk assumed by Coupole Finance as a lender. The rates applied were below what an independent lender would have required.

The Court upheld the Revenue's position. The benchmarking study submitted by the taxpayer was insufficient to discharge the burden of proof under Article 212, I, A of the CGI. The comparables selected did not adequately reflect the risk profile, tenor and structural features of the intra-group loans under review. The arm's length rate must be determined by reference to what an independent financial institution would have charged under objectively comparable conditions.

The interest-free nature of certain current account advances to affiliates was commercially justified because those advances were short-term and reflected the centralised treasury model of the group, where the lender entity derives benefit from the broader group liquidity management structure.

The absence of interest on intra-group advances cannot be justified by reference to group-level treasury benefits or internal management convenience. Each transaction must be assessed on its own commercial merits. An independent lender would not advance funds to a related or unrelated entity without adequate compensation, regardless of the group's internal operating model.

The Court confirmed the disallowance. The doctrine of the abnormal act of management applies where a French entity grants an advantage to a related party that it would not have extended to an independent third party in the same circumstances. Appeals to group-level convenience or structural benefit do not suffice to rebut the presumption of abnormality once the Revenue has established the absence of remuneration on the advance.

The TP Report prepared by Coupole Finance including intercompany loan agreements, a master file and a local file with a benchmarking study was sufficient to satisfy the documentary requirements under French law and to substantiate the arm's length nature of the transactions.

While the existence of a contract and formal documentation is necessary, it is not sufficient. The documentation must demonstrate, with specificity and objectivity, that the interest rates applied actually correspond to what independent parties would have agreed, having regard to the particular financial characteristics, creditworthiness, maturity, and currency of each transaction.

The Court reaffirmed that under the framework introduced by the 2024 Finance Act, transfer pricing documentation now operates as binding on the taxpayer and creates a presumption against the taxpayer where the documentation's methodology deviates from what was actually applied. Production of agreements and a formal local file alone does not discharge the burden of proof where the underlying economic analysis is insufficiently specific to the transactions at issue.

Even if some disallowance were warranted, the Revenue failed to apply the safe harbor rate provided under Article 39, 1, 3° of the CGI as the relevant benchmark, and instead substituted its own market rate without adequate legal basis rendering the assessment methodology legally defective.

The safe harbor rate under Article 39, 1, 3° CGI sets a floor below which interest deductibility is not contested, but does not preclude the Revenue from assessing whether a higher rate agreed by the parties was also at arm's length. Where the taxpayer charges a rate above the safe harbor without adequate substantiation, the Revenue is entitled to challenge the excess as a profit transfer under Article 57 CGI or Article 212 CGI.

The Court confirmed the Revenue's methodology. The safe harbor rate is a minimum threshold, not a ceiling on what the Revenue may assess. Where a French lender charges rates to affiliates that are below what the Revenue demonstrates an independent lender would have required, the excess uncharged amount is properly characterised as an indirect transfer of profits under Article 57 CGI, regardless of whether the applicable rate is above or below the safe harbor.

Court's Holding -

  1. For intra-group financial transactions to withstand Revenue scrutiny, the interest rate applied must be demonstrably equivalent to what an independent financial institution would have charged to the specific borrower, having regard to the borrower's creditworthiness, the loan's tenor, currency, seniority, and structural terms. Generic benchmarking studies that do not address these specific features are insufficient.


  2. The burden of proof under Article 212, I, a of the CGI rests with the taxpayer to establish the arm's length character of any interest rate that exceeds the quarterly safe harbor rate published by the DGFiP. Coupole Finance did not discharge this burden, and the Revenue's reassessment was confirmed.


  3. Interest-free advances or under-remunerated loans to related parties constitute an abnormal act of management unless the lender can demonstrate a specific, direct commercial benefit to itself, not merely a benefit to the group that justifies the absence or inadequacy of remuneration. Reference to centralised treasury models or group synergies does not meet this standard.


  4. The safe harbor rate under Article 39, 1, 3° CGI represents a minimum deductibility threshold, not a definitive benchmark for arm's length pricing. The Revenue retains the authority to challenge any rate whether above or below the safe harbor as a profit transfer under Article 57 CGI, provided it establishes a dependent relationship and a non-arm's length deviation. In the present case, the Revenue met this standard.


  5. The appeal of Coupole Finance was dismissed in its entirety and the reassessment of taxable income issued by the DGFiP was upheld. The Court confirmed the first-instance decision of the Administrative Tribunal, finding no error of law or fact in the Revenue's assessment methodology or the factual conclusions drawn from the audit.

Read More

Latest Update

Mar 26, 2026

Intangible Asset Management in Multinationals

Importance of Intangible Assets in Multinationals

Intangibles are the principal driver of value creation and a major source of sustainable competitive advantage for most multinationals; technological transformation and the digital revolution have accelerated this phenomenon, allowing intangibles to play a key role in profit generation. 

Conversely, their intangible nature has significant challenges regarding valuation and location, which can generate considerable tax risks. 

Challenges in Appraising Intangibles

Appraising an intangible asset is complex due to its unique nature and lack of direct comparables, which require specialized methods and detailed analysis. Inaccurate appraisal can lead to discrepancies with tax authorities and Transfer Pricing adjustments, affecting the company’s tax burden. 

Management of Intangible Assets and Related Risks

The location of an intangible asset within the corporate structure is a strategic decision with potentially significant tax implications. Since intangibles generate considerable income, tax authorities may question the allocation of this income and the related costs, particularly if they consider the structure was designed to benefit from tax havens. The allocation of intangibles must reflect the economic substance and DEMPE (Development, Enhancement, Maintenance, Protection, and Exploitation) functions within the corporate group to avoid Transfer Pricing adjustments and tax disputes. 

Evolution of the International Regulatory Environment

In recent years, international bodies, such as the OECD, have intensified their efforts against tax base erosion and profit shifting, which resulted in implementing measures, such as the BEPS Action Plan, which intends to ensure the taxation of profits where real economic activities take place and value is created. 

Recommendations for Multinational Enterprises

In order to mitigate the tax risks related to intangible assets, multinational companies should have: 

  • Comprehensive documentation: Maintain detailed records supporting ownership, appraisal, and location of intangible assets. 

  • Periodic reviews: Regularly evaluate Transfer Pricing policies and ensure alignment with current market practices and regulations. 

  • Application of the DEMPE approach: Address the tax effects of intangibles by focusing on the Development, Enhancement, Maintenance, Protection, and Exploitation (DEMPE) functions. 

  • Expert advice: Have international tax experts who can guide you on best practices and regulatory amendments. 

Conclusion

Intangible assets are critical to value creation and sustainable competitive advantage in multinationals. Conversely, their unique nature and the absence of direct comparables in the marketplace hinder their proper valuation. This complexity can lead to disputes with tax authorities and Transfer Pricing adjustments, affecting the company’s tax burden. Therefore, they should support their cost and expense allocations with solid documentation to substantiate the allocation criteria used. These measures will help ensure compliance with tax regulations and reduce risks associated with intangible asset management. 

Read More

We’re just a message away from starting something great together.

We’re just a message away from starting something great together.

We’re just a message away from starting something great together.

Frequently Asked

Questions

Frequently Asked

Questions

Frequently Asked

Questions

What is transfer pricing and why is it important?

What industries does NexusPrice support for transfer pricing services?

Can NexusPrice assist us during the transfer pricing audit?

What is GTPIQ and how does it support my business?

How does NexusPrice ensure its benchmarking analysis is compliant?

What are Advance Pricing Agreements (APAs)?

Ready to Elevate Your Brand?

Ready to Elevate Your Brand?

Ready to Elevate Your Brand?

Let’s team up and turn your vision into results.

Let’s team up and turn your vision into results.

Let’s team up and turn your vision into results.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

  • Contact

  • +91 93609 91001

  • info@nexusprice.org

  • Willingdon Crescent, 4th Floor,#6/2, Dr. S.S.Badrinath Road, Nungambakkam, Chennai 600 006

©2025 NexusPrice. All rights reserved

©2025 NexusPrice. All rights reserved