Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

From planning to defense, NexusPrice powers cross-border pricing strategies

From planning to defense, NexusPrice powers cross-border pricing strategies

Who are we?

Who are we?

Who are we?

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

What Sets us Apart

What Sets us Apart

What Sets us Apart

Delivered to 15+ Listed Companies

Served 40+ Multinational Corporations (MNCs)

Completed 300+ Transfer Pricing Projects and 100+ Advisory

5+ Global TP Databases Accessed

Successfully defended & saved over $2B in Disputed Tax Litigations

Regulatory Expertise covering 20+ Jurisdictions worldwide

Transfer Pricing Solutions delivered across 20+ countries

Sector Expertise across 15+ Industries

Leveraging a global network across 50+ countries

Our Global Footprint, Quantified.

Our Global Footprint, Quantified.

Our Global Footprint, Quantified.

0+

Years in business

Years in business

0+

Projects Delivered

Projects Delivered

0+

Jurisdictional Expertise

Jurisdictional Expertise

$0B+

Intercompany Transactions Reviewed

Intercompany Transactions Reviewed

0+

Fortune 500 Companies Advised

Fortune 500 Companies Advised

What We Do Best?

What We Do Best?

What We Do Best?

Whether youre expanding into a new market, preparing for an audit, or redesigning your global pricing strategy, we're here to support you at every step.

Whether youre expanding into a new market, preparing for an audit, or redesigning your global pricing strategy, we're here to support you at every step.

Countries.

Countries.

Countries.

Global Coverage. Local Expertise.

We deliver end-to-end Transfer Pricing solutions across regions — from Asia-Pacific and North America to Europe, the Middle East, and Africa.

Whether it’s designing TP models, benchmarking, or preparing global documentation, our team combines deep knowledge of local tax laws with a unified, globally consistent approach.

Global Coverage. Local Expertise.

We deliver end-to-end Transfer Pricing solutions across regions — from Asia-Pacific and North America to Europe, the Middle East, and Africa.

Whether it’s designing TP models, benchmarking, or preparing global documentation, our team combines deep knowledge of local tax laws with a unified, globally consistent approach.

Why choose us?

Why choose us?

Why choose us?

At NexusPrice, we’re upfront about pricing, deliverables, and timelines, building trust from day one. Our TP solutions align with Indian and global regulations, covering everything from planning and documentation to benchmarking, CbC reporting, and tax authority representation.

At NexusPrice, we’re upfront about pricing, deliverables, and timelines, building trust from day one. Our TP solutions align with Indian and global regulations, covering everything from planning and documentation to benchmarking, CbC reporting, and tax authority representation.

  • Transparent and flexible engagement

    Transparent and flexible engagement

  • Global standards with local execution

    Global standards with local execution

  • Full-spectrum TP services under one roof

    Full-spectrum TP services under one roof

  • GTPIQ powers smart, automated TP decisions

    GTPIQ powers smart, automated TP decisions

How We Work.

How We Work.

How We Work.

We understand your business, craft the right plan, execute it seamlessly, and stay with you every step, no fluff, just results.

We understand your business, craft the right plan, execute it seamlessly, and stay with you every step, no fluff, just results.

  • Client-Centric Onboarding

    Client-Centric Onboarding

    We begin with an in-depth understanding of your business model, intercompany transactions, and transfer pricing challenges.

    We begin with an in-depth understanding of your business model, intercompany transactions, and transfer pricing challenges.

  • Scope Definition & Transparent Pricing

    Scope Definition & Transparent Pricing

    We clearly define the scope, timelines, and deliverables—offering transparent, upfront pricing with no hidden costs.

    We clearly define the scope, timelines, and deliverables—offering transparent, upfront pricing with no hidden costs.

  • Jurisdiction-Specific Approach

    Jurisdiction-Specific Approach

    Our team strategizes and prepares documentation based on the relevant local regulations and global standards (OECD, BEPS).

    Our team strategizes and prepares documentation based on the relevant local regulations and global standards (OECD, BEPS).

  • Data-Driven Benchmarking & Analysis

    Data-Driven Benchmarking & Analysis

    We conduct robust economic analysis using global databases and industry-specific comparables to determine arm’s length pricing.

    We conduct robust economic analysis using global databases and industry-specific comparables to determine arm’s length pricing.

  • Review & Risk Assessment

    Review & Risk Assessment

    We conduct TP health checks, identify potential risks, and suggest mitigations before regulatory scrutiny arises.

    We conduct TP health checks, identify potential risks, and suggest mitigations before regulatory scrutiny arises.

  • Proactive Communication

    Proactive Communication

    Regular updates, clear milestones, and a dedicated team to ensure transparency and smooth execution throughout the project.

    Regular updates, clear milestones, and a dedicated team to ensure transparency and smooth execution throughout the project.

Our Valuable Insights

Our Valuable Insights

Our Valuable Insights

Latest Blog

Jul 10, 2026

Mutual Agreement Procedure and Multilateral APAs: Resolving Double Taxation Disputes

A transfer pricing adjustment in one country does not automatically create a corresponding relief in the counterparty jurisdiction. Left unresolved, a unilateral TP adjustment simply means the same income is taxed twice, once in the adjusting jurisdiction, and again in the counterparty jurisdiction that has not made a matching downward adjustment. The Mutual Agreement Procedure (MAP), built into most bilateral tax treaties, and the multilateral Advance Pricing Agreement (APA), are the two principal mechanisms available to prevent or resolve that outcome.

How MAP Works

MAP allows a taxpayer facing double taxation arising from a transfer pricing adjustment to request that the competent authorities of the two treaty jurisdictions negotiate directly with each other to eliminate the double taxation, either by the adjusting country reducing or withdrawing its adjustment, or by the counterparty country granting a corresponding adjustment recognising the revised allocation of profit. MAP is a government-to-government negotiation, the taxpayer requests access to the process and provides supporting information, but does not directly participate in the negotiation between the two competent authorities.

The Statistics Problem: Time and Uncertainty

Historically, MAP's greatest practical weakness has been resolution time, with cases in complex transfer pricing disputes routinely taking multiple years to close, creating prolonged uncertainty and, in many cases, requiring the taxpayer to fund cash-flow costs (paying tax in the adjusting jurisdiction while awaiting relief) for years before resolution. BEPS Action 14 introduced minimum standards intended to improve MAP timeliness and access, including peer review monitoring of competent authorities' MAP statistics, though outcomes still vary substantially by jurisdiction pair.

Bilateral and Multilateral APAs as Pre-Emptive MAP

An Advance Pricing Agreement negotiated bilaterally or multilaterally between the taxpayer and two or more tax authorities achieves, prospectively, what MAP achieves retrospectively, an agreed transfer pricing methodology that both jurisdictions commit to accepting for a defined future period, eliminating double taxation risk before it arises rather than resolving it after an adjustment has already been made. Multilateral APAs extend this certainty across more than two jurisdictions simultaneously, which is particularly valuable for group-wide arrangements like centralised intangible licensing or global cash pooling that touch many countries at once but would otherwise require a separate bilateral negotiation with each.

Choosing Between MAP and APA as a Strategic Decision

For an existing dispute already under audit, MAP is generally the only available route. For a prospective arrangement not yet under dispute, an APA, despite requiring significant upfront investment in preparation and negotiation time, is generally the more cost-effective route to long-term certainty, particularly for high-value, recurring related-party transactions such as intangible licensing, intra-group financing, or a group's core manufacturing-to-distribution supply chain. Several jurisdictions, India among them, have publicly signalled a policy preference for proactive APA filing over reactive audit defence, reflected in accelerating APA volumes and materially faster average resolution times for APA-covered positions compared to litigated ones.

Preparing for Either Route

Whether a group ultimately pursues MAP or an APA, the underlying preparation overlaps substantially: a clearly documented functional and risk analysis, a defensible benchmarking methodology, and financial data organised in a form that can be presented consistently to more than one competent authority at once. Groups that maintain this documentation on an ongoing basis, rather than assembling it only once a dispute or negotiation is already underway, are far better positioned to move quickly through either process when the need arises.

Conclusion

MAP resolves double taxation under the relevant tax treaty's corresponding-adjustment article after a primary adjustment has already occurred, while a bilateral or multilateral APA fixes the accepted methodology under Chapter IV before a dispute can arise, and the two mechanisms should be chosen based on where a transaction currently sits in its lifecycle. For recurring, high-value related-party transactions, a group's default position should be a prospective APA, with MAP reserved for transactions and years an APA does not already cover.

Read More

Latest Case Law

Jul 14, 2026

Chennai ITAT: TP Adjustment on Commission Paid to AEs Deleted – TNMM Aggregation Accepted; ALP Cannot be Determined at NIL Where Services are Evidenced

Elgi Rubber Co. Ltd., the assessee, engaged in manufacturing tyre retreading machinery and rubber products, was subjected to a TP assessment for AY 2022–23. The Ld. TPO proposed a TP adjustment of ₹2.72 crore by determining the ALP of commission paid to overseas AEs at Nil. The assessee benchmarked the commission payment by aggregating it with other international transactions under TNMM, contending that the AEs rendered genuine marketing and sales support services. However, the Ld. TPO/DRP rejected the benchmarking, holding that the assessee failed to establish the actual rendition of services and the benefit derived therefrom.


Assessee’s Contentions

Revenue’s Contentions

Tribunal’s Judgment

The assessee submitted that the overseas AEs rendered genuine marketing and sales support services, substantiated by agreements, emails, invoices and export documents.

The Ld. TPO held that the assessee failed to establish the actual rendition of services and therefore determined the ALP of the commission payment at Nil.

The ITAT held that the documentary evidence sufficiently established the services rendered by the AEs and that the TPO could not determine the ALP at Nil merely for alleging lack of benefit.

The commission payment was closely linked with other international transactions and was appropriately benchmarked under TNMM on an aggregated basis.

The Revenue contended that the commission transaction required separate benchmarking and that aggregation under TNMM was not justified.

The ITAT accepted the aggregation approach under TNMM, held that the TPO cannot question the commercial expediency of the expenditure, and deleted the TP adjustment of ₹2.72 crore.


Ruling Summary -

  • Chennai ITAT held that the ALP of commission paid to AEs cannot be determined at Nil where the assessee substantiates the actual rendition of services through contemporaneous documentary evidence.

  • The Tribunal accepted the aggregation of commission with other closely linked international transactions under TNMM and deleted the TP adjustment, holding that the TPO cannot question the commercial expediency of the expenditure.

Read More

Latest Update

Mar 26, 2026

Intangible Asset Management in Multinationals

Importance of Intangible Assets in Multinationals

Intangibles are the principal driver of value creation and a major source of sustainable competitive advantage for most multinationals; technological transformation and the digital revolution have accelerated this phenomenon, allowing intangibles to play a key role in profit generation. 

Conversely, their intangible nature has significant challenges regarding valuation and location, which can generate considerable tax risks. 

Challenges in Appraising Intangibles

Appraising an intangible asset is complex due to its unique nature and lack of direct comparables, which require specialized methods and detailed analysis. Inaccurate appraisal can lead to discrepancies with tax authorities and Transfer Pricing adjustments, affecting the company’s tax burden. 

Management of Intangible Assets and Related Risks

The location of an intangible asset within the corporate structure is a strategic decision with potentially significant tax implications. Since intangibles generate considerable income, tax authorities may question the allocation of this income and the related costs, particularly if they consider the structure was designed to benefit from tax havens. The allocation of intangibles must reflect the economic substance and DEMPE (Development, Enhancement, Maintenance, Protection, and Exploitation) functions within the corporate group to avoid Transfer Pricing adjustments and tax disputes. 

Evolution of the International Regulatory Environment

In recent years, international bodies, such as the OECD, have intensified their efforts against tax base erosion and profit shifting, which resulted in implementing measures, such as the BEPS Action Plan, which intends to ensure the taxation of profits where real economic activities take place and value is created. 

Recommendations for Multinational Enterprises

In order to mitigate the tax risks related to intangible assets, multinational companies should have: 

  • Comprehensive documentation: Maintain detailed records supporting ownership, appraisal, and location of intangible assets. 

  • Periodic reviews: Regularly evaluate Transfer Pricing policies and ensure alignment with current market practices and regulations. 

  • Application of the DEMPE approach: Address the tax effects of intangibles by focusing on the Development, Enhancement, Maintenance, Protection, and Exploitation (DEMPE) functions. 

  • Expert advice: Have international tax experts who can guide you on best practices and regulatory amendments. 

Conclusion

Intangible assets are critical to value creation and sustainable competitive advantage in multinationals. Conversely, their unique nature and the absence of direct comparables in the marketplace hinder their proper valuation. This complexity can lead to disputes with tax authorities and Transfer Pricing adjustments, affecting the company’s tax burden. Therefore, they should support their cost and expense allocations with solid documentation to substantiate the allocation criteria used. These measures will help ensure compliance with tax regulations and reduce risks associated with intangible asset management. 

Read More

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We’re just a message away from starting something great together.

Frequently Asked

Questions

Frequently Asked

Questions

Frequently Asked

Questions

What is transfer pricing and why is it important?

What industries does NexusPrice support for transfer pricing services?

Can NexusPrice assist us during the transfer pricing audit?

What is GTPIQ and how does it support my business?

How does NexusPrice ensure its benchmarking analysis is compliant?

What are Advance Pricing Agreements (APAs)?

Ready to Elevate Your Brand?

Ready to Elevate Your Brand?

Ready to Elevate Your Brand?

Let’s team up and turn your vision into results.

Let’s team up and turn your vision into results.

Let’s team up and turn your vision into results.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

  • Contact

  • +91 93609 91001

  • info@nexusprice.org

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©2025 NexusPrice. All rights reserved

©2025 NexusPrice. All rights reserved