Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

From planning to defense, NexusPrice powers cross-border pricing strategies

From planning to defense, NexusPrice powers cross-border pricing strategies

Who are we?

Who are we?

Who are we?

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

At NexusPrice, we help Global businesses turn Transfer Pricing from a compliance task into a strategic advantage. In a world of growing Regulation and Complexity, we make sure your pricing aligns with your goals, manages risk and drives value across borders.

We combine deep expertise with smart tools to deliver accurate, future-ready solutions. For us, Transfer Pricing is not just about rules, it's about clarity, alignment, and long-term success.

What Sets us Apart

What Sets us Apart

What Sets us Apart

Delivered to 15+ Listed Companies

Served 40+ Multinational Corporations (MNCs)

Completed 300+ Transfer Pricing Projects and 100+ Advisory

5+ Global TP Databases Accessed

Successfully defended & saved over $2B in Disputed Tax Litigations

Regulatory Expertise covering 20+ Jurisdictions worldwide

Transfer Pricing Solutions delivered across 20+ countries

Sector Expertise across 15+ Industries

Leveraging a global network across 50+ countries

Our Global Footprint, Quantified.

Our Global Footprint, Quantified.

Our Global Footprint, Quantified.

0+

Years in business

Years in business

0+

Projects Delivered

Projects Delivered

0+

Jurisdictional Expertise

Jurisdictional Expertise

$0B+

Intercompany Transactions Reviewed

Intercompany Transactions Reviewed

0+

Fortune 500 Companies Advised

Fortune 500 Companies Advised

What We Do Best?

What We Do Best?

What We Do Best?

Whether youre expanding into a new market, preparing for an audit, or redesigning your global pricing strategy, we're here to support you at every step.

Whether youre expanding into a new market, preparing for an audit, or redesigning your global pricing strategy, we're here to support you at every step.

Countries.

Countries.

Countries.

Global Coverage. Local Expertise.

We deliver end-to-end Transfer Pricing solutions across regions — from Asia-Pacific and North America to Europe, the Middle East, and Africa.

Whether it’s designing TP models, benchmarking, or preparing global documentation, our team combines deep knowledge of local tax laws with a unified, globally consistent approach.

Global Coverage. Local Expertise.

We deliver end-to-end Transfer Pricing solutions across regions — from Asia-Pacific and North America to Europe, the Middle East, and Africa.

Whether it’s designing TP models, benchmarking, or preparing global documentation, our team combines deep knowledge of local tax laws with a unified, globally consistent approach.

Why choose us?

Why choose us?

Why choose us?

At NexusPrice, we’re upfront about pricing, deliverables, and timelines, building trust from day one. Our TP solutions align with Indian and global regulations, covering everything from planning and documentation to benchmarking, CbC reporting, and tax authority representation.

At NexusPrice, we’re upfront about pricing, deliverables, and timelines, building trust from day one. Our TP solutions align with Indian and global regulations, covering everything from planning and documentation to benchmarking, CbC reporting, and tax authority representation.

  • Transparent and flexible engagement

    Transparent and flexible engagement

  • Global standards with local execution

    Global standards with local execution

  • Full-spectrum TP services under one roof

    Full-spectrum TP services under one roof

  • GTPIQ powers smart, automated TP decisions

    GTPIQ powers smart, automated TP decisions

How We Work.

How We Work.

How We Work.

We understand your business, craft the right plan, execute it seamlessly, and stay with you every step, no fluff, just results.

We understand your business, craft the right plan, execute it seamlessly, and stay with you every step, no fluff, just results.

  • Client-Centric Onboarding

    Client-Centric Onboarding

    We begin with an in-depth understanding of your business model, intercompany transactions, and transfer pricing challenges.

    We begin with an in-depth understanding of your business model, intercompany transactions, and transfer pricing challenges.

  • Scope Definition & Transparent Pricing

    Scope Definition & Transparent Pricing

    We clearly define the scope, timelines, and deliverables—offering transparent, upfront pricing with no hidden costs.

    We clearly define the scope, timelines, and deliverables—offering transparent, upfront pricing with no hidden costs.

  • Jurisdiction-Specific Approach

    Jurisdiction-Specific Approach

    Our team strategizes and prepares documentation based on the relevant local regulations and global standards (OECD, BEPS).

    Our team strategizes and prepares documentation based on the relevant local regulations and global standards (OECD, BEPS).

  • Data-Driven Benchmarking & Analysis

    Data-Driven Benchmarking & Analysis

    We conduct robust economic analysis using global databases and industry-specific comparables to determine arm’s length pricing.

    We conduct robust economic analysis using global databases and industry-specific comparables to determine arm’s length pricing.

  • Review & Risk Assessment

    Review & Risk Assessment

    We conduct TP health checks, identify potential risks, and suggest mitigations before regulatory scrutiny arises.

    We conduct TP health checks, identify potential risks, and suggest mitigations before regulatory scrutiny arises.

  • Proactive Communication

    Proactive Communication

    Regular updates, clear milestones, and a dedicated team to ensure transparency and smooth execution throughout the project.

    Regular updates, clear milestones, and a dedicated team to ensure transparency and smooth execution throughout the project.

Our Valuable Insights

Our Valuable Insights

Our Valuable Insights

Latest Blog

Sep 28, 2026

The Range Concept and Multiple Year Data: Reading Rule 10CA and Rule 10B Correctly

India's transition from a strict arithmetic mean standard to a statistical range concept, introduced through Rule 10CA, changed how a benchmarking study's comparable set translates into an accepted arm's length price. Combined with Rule 10B's provisions on the use of multiple year data, the two rules together determine not just which comparables qualify, but which specific figure within an accepted set a taxpayer can actually rely on.

When the Range Concept Applies

The range concept under Rule 10CA is only available where the comparable set contains six or more entries after the most appropriate method has been applied, and where the method used is one of the price or margin-based methods, CUP, resale price, cost plus, TNMM, or PSM's specified variant, that Rule 10CA lists as eligible. Where the comparable set contains fewer than six entries, the older arithmetic mean plus a permitted variation band continues to apply instead, which makes the size of the final comparable set a threshold determination with real consequences for which computational rule governs the outcome.

Where the Taxpayer Can Land Within the Range

Once the thirty-fifth to sixty-fifth percentile range is established from the qualifying comparable set, a taxpayer's actual transfer price is accepted without adjustment if it falls anywhere within that range, and where it does not, the adjustment is computed by reference to the median of the range rather than the nearest edge, a materially more conservative outcome than simply nudging the price to the closer boundary. This median-based adjustment mechanic is frequently overlooked in preliminary risk modelling, which tends to assume a boundary-based true-up.

The Multiple Year Data Requirement Under Rule 10B

Rule 10B permits, and in the range-concept context effectively requires, the use of data for the tested party's current year together with data for the two preceding years for the comparables used, rather than testing against single-year comparable data alone. The rationale is that a single year's results can be distorted by short-term cyclical or one-off factors, and averaging or otherwise incorporating multiple years smooths out that noise to produce a more reliable range, but it also means the benchmarking study needs multi-year financial data availability for every comparable retained, which is not always straightforward for smaller or less transparent comparable companies.

Current Year Data and the Contemporaneous Documentation Tension

A persistent practical friction is that current-year comparable data is frequently unavailable at the time the taxpayer must prepare contemporaneous documentation, since comparable companies' financial statements for the same year are often not yet filed or publicly available when the taxpayer's own transfer pricing study is due. Rule 10B addresses this by permitting the use of data available up to the date of filing where current year data is genuinely not available at the time of preparing documentation, provided the taxpayer updates the analysis before the return is filed if better data becomes available.

Combining the Two Rules in Practice

In a properly constructed Indian benchmarking study, the search first identifies a qualifying comparable set of at least six entities, then pulls current and two preceding years' data for each, computes the resulting range using the weighted or averaged approach the rules prescribe, and finally tests the tested party's actual margin against that computed range, applying a median-based adjustment only where the price genuinely falls outside it. Skipping the multi-year data step, or applying the range concept to a five-comparable set that does not meet the six-entry threshold, are the two most common technical errors that unravel an otherwise sound study on review.

Conclusion

Rule 10CA's range concept and Rule 10B's multiple year data requirement operate as a single integrated computational mechanism, not two independent rules, and both the threshold entry conditions and the median-based adjustment mechanic materially change the practical outcome of a benchmarking study compared to the older single-year arithmetic mean standard. Groups preparing Indian TP documentation should confirm both threshold conditions are met before assuming the more favourable range-based outcome applies.

Read More

Latest Case Law

Aug 14, 2026

Pune ITAT: Deletes TP Adjustment on Intra-Group Services and Holds Final Assessment Order Bad in Law for Non-Compliance with DRP Directions.

Vitesco Technologies India Private Ltd. (“The assessee”), had entered into international transactions with its Associated Enterprises in Relation to intra-group services, comprising technical and shared services. During the transfer pricing proceedings, The TPO determined the ALP of the services at NIL, Leading to a TP Adjustment. Although the DRP subsequently reduced the adjustment, the AO made a higher addition in the final assessment order. The assessee challenged the said adjustment before the ITAT.

Assessee’s Contentions

Revenue’s Contentions

Tribunal’s Judgment

The assessee contended that the Final Assessment Order should be quashed, as the AO failed to follow the DRP’s directions and made an addition of ₹1,11,00,41,778 instead of the reduced TP adjustment of  ₹1,01,00,41,778.

The Revenue supported the TP adjustment determined by the TPO and contended that the difference between the DRP-directed amount and the addition made in the final assessment order was a rectifiable error under Section 154. Accordingly, the assessment order could not be held invalid on this basis.

The ITAT held that the assessment order could not be sustained, as the AO had disregarded the DRP’s directions and retained the TP adjustment at ₹1,11,00,41,778 instead of restricting it to ₹1,01,00,41,778.

 

The assessee submitted that the ALP of intra-group services should not be determined at NIL, as the TPO had not identified any defects in the supporting documents or cost-allocation details, nor provided any comparable or proper basis for applying the “Other Method.”

The Revenue relied upon the TPO’s determination of NIL ALP for the intra-group services and contended that the resulting TP adjustment was justified. It therefore opposed the assessee’s contention that the adjustment should be deleted.

 

The ITAT further held that the NIL ALP determined for IGS was unsustainable, as the TPO had neither identified specific deficiencies in the assessee’s supporting documents nor furnished any comparable to justify the NIL valuation. Accordingly, the ITAT directed the AO/TPO to delete the TP adjustment.

 


Ruling Summary -

  • ITAT held that the Final Assessment Order was bad in law, as the AO failed to follow the DRP’s directions and made a higher TP adjustment than the amount determined by the DRP.

  • ITAT further held that the NIL ALP determined by the TPO for IGS was not properly justified, as no specific defects or comparable evidence were provided. Accordingly, the TP adjustment was deleted and the assessee got relief.

Read More

Latest Update

Mar 26, 2026

Intangible Asset Management in Multinationals

Importance of Intangible Assets in Multinationals

Intangibles are the principal driver of value creation and a major source of sustainable competitive advantage for most multinationals; technological transformation and the digital revolution have accelerated this phenomenon, allowing intangibles to play a key role in profit generation. 

Conversely, their intangible nature has significant challenges regarding valuation and location, which can generate considerable tax risks. 

Challenges in Appraising Intangibles

Appraising an intangible asset is complex due to its unique nature and lack of direct comparables, which require specialized methods and detailed analysis. Inaccurate appraisal can lead to discrepancies with tax authorities and Transfer Pricing adjustments, affecting the company’s tax burden. 

Management of Intangible Assets and Related Risks

The location of an intangible asset within the corporate structure is a strategic decision with potentially significant tax implications. Since intangibles generate considerable income, tax authorities may question the allocation of this income and the related costs, particularly if they consider the structure was designed to benefit from tax havens. The allocation of intangibles must reflect the economic substance and DEMPE (Development, Enhancement, Maintenance, Protection, and Exploitation) functions within the corporate group to avoid Transfer Pricing adjustments and tax disputes. 

Evolution of the International Regulatory Environment

In recent years, international bodies, such as the OECD, have intensified their efforts against tax base erosion and profit shifting, which resulted in implementing measures, such as the BEPS Action Plan, which intends to ensure the taxation of profits where real economic activities take place and value is created. 

Recommendations for Multinational Enterprises

In order to mitigate the tax risks related to intangible assets, multinational companies should have: 

  • Comprehensive documentation: Maintain detailed records supporting ownership, appraisal, and location of intangible assets. 

  • Periodic reviews: Regularly evaluate Transfer Pricing policies and ensure alignment with current market practices and regulations. 

  • Application of the DEMPE approach: Address the tax effects of intangibles by focusing on the Development, Enhancement, Maintenance, Protection, and Exploitation (DEMPE) functions. 

  • Expert advice: Have international tax experts who can guide you on best practices and regulatory amendments. 

Conclusion

Intangible assets are critical to value creation and sustainable competitive advantage in multinationals. Conversely, their unique nature and the absence of direct comparables in the marketplace hinder their proper valuation. This complexity can lead to disputes with tax authorities and Transfer Pricing adjustments, affecting the company’s tax burden. Therefore, they should support their cost and expense allocations with solid documentation to substantiate the allocation criteria used. These measures will help ensure compliance with tax regulations and reduce risks associated with intangible asset management. 

Read More

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Frequently Asked

Questions

Frequently Asked

Questions

Frequently Asked

Questions

What is transfer pricing and why is it important?

What industries does NexusPrice support for transfer pricing services?

Can NexusPrice assist us during the transfer pricing audit?

What is GTPIQ and how does it support my business?

How does NexusPrice ensure its benchmarking analysis is compliant?

What are Advance Pricing Agreements (APAs)?

Ready to Elevate Your Brand?

Ready to Elevate Your Brand?

Ready to Elevate Your Brand?

Let’s team up and turn your vision into results.

Let’s team up and turn your vision into results.

Let’s team up and turn your vision into results.

Transfer Pricing at Arm’s Length. Value Aligned, Globally Delivered.

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  • info@nexusprice.org

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©2025 NexusPrice. All rights reserved

©2025 NexusPrice. All rights reserved