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Italy vs ILLVA Saronno SpA

Italy vs ILLVA Saronno SpA

Italy vs ILLVA Saronno SpA

Jun 22, 2026

The Company manufactured spirits in Italy and distributed them internationally through its Dutch subsidiary, Holland Alcomix BV, which handled sales in Dutch and US markets.


Assessee's Contentions

Revenue's Contentions

Supreme Court's Judgment

The CUP method should have been applied:

Illva argued that the Italian Revenue Agency wrongly rejected the Comparable Uncontrolled Price (CUP) method, which compares the prices Illva charged its Dutch subsidiary against the prices it charged independent third parties. This is the most direct and transparent way to establish arm's length pricing.

 

Pricing was artificially suppressed to shift profits abroad:

The Revenue Agency identified transfer pricing violations in the 2008 tax year and argued that Illva deliberately sold products to Holland Alcomix at prices below open-market value to concentrate profits in the Netherlands (which has more favourable tax treatment). The assessment recovered approximately EUR 7.5 million in back taxes.

The Supreme Court sided with Illva on the method selection issue:

The Court upheld Illva's third ground of appeal, meaning the lower court made errors in how it chose the transfer pricing method. However, it dismissed Illva's other objections and sent the case back to the Lombardy Regional Tax Court for reconsideration.

 

The TNMM comparison was flawed:

Illva objected to the Revenue's use of the Transactional Net Margin Method (TNMM), which compared the Dutch subsidiary's profit margin (28.21%) against independent distributors' average margins (4.71%). Illva argued this comparison didn't properly account for the different functions, assets, and risks each company carried.

 

The profit margin gap proved the pricing was wrong:

Using TNMM, the Revenue showed Holland Alcomix earned nearly 6 times higher margins than comparable independent. Additionally, Illva recharged approximately EUR 4.9 million in marketing and advertising expenses to the Dutch subsidiary, which the Revenue treated as disguised price reductions.

Under Italian law, the CUP method takes priority:

The Court held that when both the CUP method and another method (like TNMM) can be applied with equal reliability, the CUP method must be preferred because it's more direct. The trial judge failed to explain: (1) Why CUP was inappropriate in this specific case, (2) Why the prices appeared lower if CUP was properly applied, or (3) Why the TNMM adequately.

Proper functional analysis was missing:

Illva contended that the lower court breached its right to be heard and wrongly reversed the burden of proof by not conducting a thorough functional and comparability analysis before rejecting CUP.

The burden of proof shifted to the assessee:

The Revenue argued that once they demonstrated transactions at apparently below-market prices, Illva had to prove the consideration corresponded to normal market value. The company couldn't simply assume CUP was applicable without proper justification.

Clarification on burden of proof:

The Court confirmed that tax authorities only need to prove that intra-group transactions occurred at prices that appear to be below market value. Once that's shown, the taxpayer must demonstrate that their pricing actually reflects normal market conditions. However, this doesn't mean authorities can arbitrarily switch methods they must still apply proper methodology.


 Ruling Summary

  • Priority of CUP Method: The Supreme Court held that where both the Comparable Uncontrolled Price (CUP) method and another transfer pricing method are equally reliable, the CUP method should be preferred as it is the most direct measure of arm’s length pricing. The lower court failed to adequately justify rejecting CUP in favour of TNMM and the matter was remanded for reconsideration.

  • Burden of Proof Framework: The Court clarified that tax authorities need only establish that intra-group transactions appear to have been undertaken at below-market prices. Once this prima facie case is made, the taxpayer bears the burden of proving that the pricing reflects arm’s length conditions, although the authorities must still apply a proper transfer pricing methodology and cannot arbitrarily select an alternative method.

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