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Italy vs Montebianco S.p.A.

Italy vs Montebianco S.p.A.

Italy vs Montebianco S.p.A.

Jun 23, 2026

Montebianco S.p.A., an Italian gelato and pastry manufacturer, entered into intra-group sales transactions with its U.S. subsidiary, Montebianco USA. The taxpayer adopted the Cost Plus Method (CPM) to benchmark the transactions, taking into account that personnel costs in the U.S. market were borne by the subsidiary itself. The Italian Revenue Agency rejected this approach and contended that the Comparable Uncontrolled Price (CUP) Method should have been applied, resulting in transfer pricing adjustments under Article 110(7) of the TUIR. The dispute ultimately reached the Italian Supreme Court.

Assessee's Contentions

Revenue's Contentions

Supreme Court's Judgment

The Cost Plus Method appropriately reflected the economic reality of the transactions, as Montebianco USA incurred significant personnel costs that differed from other markets.

The CUP Method should be preferred as the most direct and reliable method for determining arm’s length prices.

The Court held that although CUP enjoys a preference, other methods such as Cost Plus may be adopted where they better reflect the facts and circumstances of the case.

Differences in functional and cost structures between the U.S. market and other jurisdictions justified the use of the Cost Plus Method.

The taxpayer failed to discharge its burden of proving that the Cost Plus Method was the most appropriate method.

The Court observed that the Regional Tax Commission had adequately considered the functional differences and correctly accepted the Cost Plus Method.

OECD Guidelines no longer prescribe a strict hierarchy of methods, allowing flexibility in selecting the most appropriate method.

The assessment notices issued by the Revenue Agency were valid and the transfer pricing adjustments should be sustained.

The Supreme Court rejected the Revenue Agency’s appeal on the transfer pricing issue and upheld the taxpayer’s methodology, remanding the case to the Lombardy Regional Tax Court of Appeal for further proceedings.

 The transfer pricing analysis demonstrated that the controlled transactions were consistent with the arm’s length principle.

The enquiry was a genuine and targeted investigation into the appropriate transfer pricing method for the distribution function.

The Tribunal found HMRC's conduct amounted to a fishing expedition rather than a genuine exercise of checking an identified tax issue, particularly following extensive prior disclosure.


Ruling Summary

The Italian Supreme Court held that while the Comparable Uncontrolled Price (CUP) Method retains a preference under transfer pricing principles, it does not enjoy absolute superiority. The Cost Plus Method may be adopted where it better reflects the economic circumstances and functional profile of the parties. The Court emphasized that the OECD Transfer Pricing Guidelines no longer prescribe a strict hierarchy of methods and upheld the taxpayer’s position that differences in personnel cost allocation justified the use of the Cost Plus Method.

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