Sony Pictures Films India Pvt. Ltd. (“the assessee”), engaged in distribution of licensed films, programmes and digital content, paid licence fees to its AE for the TV syndication segment for AY 2017-18, which it benchmarked under TNMM using software distribution companies as comparables, while the TPO applied Revenue Split Method (RSM) and made a TP adjustment of ₹8.28 crore
Assessee’s Contentions | Revenue’s Contentions | Court’s Judgement |
The assessee contended that TNMM was appropriate as uncontrolled transactions involving comparable TV syndication rights and licensed Hollywood content were unavailable. Therefore, it undertook a lateral search and selected software/hardware distribution companies based on functional similarity. | The Revenue contended that the software/hardware comparables were not functionally comparable with the assessee, as the products distributed by them were different from the licensed Hollywood content. Accordingly, the assessee’s TNMM analysis could not be relied upon. | The Tribunal held that merely because the comparables dealt in software/hardware instead of Hollywood content, they could not automatically be rejected. The difference in products was a factor to be examined, but did not by itself invalidate the TNMM analysis. |
The assessee furnished an alternative computation under RSM and disputed the TPO’s ad hoc allocation of 10% of revenue to the assessee, contending that there was no economic or scientific basis for such allocation. | The Revenue relied on the TPO’s FAR-based allocation, under which weightages of 15:75:10 were assigned to FAR. It contended that the assessee’s own alternative computation broadly supported the revenue allocation adopted by the TPO. | The Tribunal held that the TPO had not provided reliable evidence supporting the 15:75:10 FAR weightages. The assessee’s alternative computation could not be treated as an admission validating the RSM. |
The ITAT deleted the TP adjustment, holding that the rejection of TNMM and the software-distribution comparables merely on the basis of product differences was not justified. The ITAT directed the AO to determine the ALP by adopting TNMM as the Most Appropriate Method, considering the software-distribution comparables selected by the assessee and already examined by the TPO.

